Fly Jinnah, Pakistan’s new low-cost carrier, today announced the reveal of its visual brand identity. ‘Fly Jinnah’s’ visual brand identity, with its brand name abbreviation ‘FJ’, hasadopted the vibrant red as its main colour to reflect the young and modern spirit of the airline while the logo and brand identity consisting of its unique font and round shaped symbol reflectsmotion and continuity. Its brand values are Ambition-offering customers true value and connecting communities across the globe;Sincerity- honestyand willingness to achieve and grow whilestriving to improve; and Inventiveness-crafting creative solutions while remaining focused, practical, and efficient. Inspired by the logo and the brand ethos, ‘Fly Jinnah’s’ aircraft livery reflects a modern airline that is aspiring, energetic, and constantly on the move.
‘Fly Jinnah’, incorporated in Pakistan as an entity that is majority owned by Pakistani citizenswho are also sponsors of one of Pakistan’s leading and most diversified business conglomerates, the Lakson Group, is the fourth private national airline of Pakistan, established to contribute to the growth of the nation’s economy by creating new jobs and supporting core sectors such as tourism and hospitality. Iqbal Ali Lakhani, Chairman of Fly Jinnah, said: “The reveal of ‘Fly Jinnah’s’ visual identity was chosen carefully to reflect the evolution and progression of aviation needs in Pakistan. ‘Fly Jinnah’ will not only serve Pakistan’s aviation industry, but italso aims to contribute to the country’s infrastructure, tourism, business travel and the creation of new jobs. Fly Jinnah will be a catalyst to the country’s economic growth.”
He added: “We are proud to have Air Arabia Group, the Middle East and North Africa’s first and largest low-cost carrier (LCC) operator, as our minority partners in this venture,and are confident of the quality of services that our customers will receive. Air Arabia Group’s partnershipwill support us in fulfilling this vision by sharing the knowledge and expertise of one of the leading and globally recognised low-cost airline operators.Developing and upskilling local human resource in the field of aviation is a key objective of our partnership with the Air Arabia Group.”
‘Fly Jinnah’ is in the process of obtaining its local air operator’s certificate (AOC), which once completed,will allow the airline to be granted the right to operate flights. The carrier will initially be based in Karachi serving a range of domestic routes across Pakistan and then expanding its route network internationally.
Lakhaniconcluded: “The aviation industry is an economic engine and a crucial sector for sustainable development.Investment in aviation also provides significant social benefits by providing our citizens with a reliable access to air transport that improves quality of life. We are excited to provide increased frequencies on domestic services and create more direct flight services between Pakistani cities andthe world. ‘Fly Jinnah,’ as a private Pakistani airline, is established to fulfil this purpose while realising the potential that currently exists in developing Pakistan’s air transport sector.”
